Workflow-first custom tools

Simple custom tools for small businesses

I build lightweight software that replaces clunky admin, spreadsheets and bloated software.

Recent examples

Two practical builds that show the kind of workflow problems I solve and how I approach them.

Case study

Cliendra

Solo nail techs and appointment-based businesses who need a basic but functional mobile-first admin tool.

Cliendra homepage preview
Cliendra homepage screenshot

Problem: Bookings, client notes and reminders were spread across messages, notes and workarounds.

Built: A cleaner mobile-friendly back-office tool focused on the core workflow.

View case study

Case study

BTR Banking

Custom bookkeeping and inventory management for a small e-commerce business

BTR Banking dashboard (dummy data)
BTR Banking dashboard screenshot (dummy data)

Problem: The business was paying for broad finance/admin software while using only a narrow subset.

Built: A lightweight internal tool tailored to the day-to-day banking and ops workflow that actually mattered.

View case study

If a process keeps breaking down, that is usually the signal

Most small businesses do not need another giant platform. They need one useful system that removes repeated friction in the way they already work.

  • Repeated admin that eats time every week
  • Spreadsheet workarounds that keep growing
  • Disconnected tools that only half-fit the job
  • Paying for bloated software while using a small subset

What I build

Practical tools designed around a real workflow, not a product wishlist.

Internal tools

Simple back-office tools for recurring admin tasks, record keeping, and day-to-day operations.

Workflow fixes

Focused tools that remove a specific bottleneck instead of replacing your whole business stack.

Lightweight web apps

Small, usable web apps that are easy to access and simple for teams to use regularly.

Simple CRM-style systems

Clean client or job tracking systems built around the information you actually need to see.

How it works

I keep the process simple so we can quickly work out whether a tool is worth building.

  1. Step 1

    You show me one messy workflow

    Send me the process that keeps causing friction, workarounds, or repeated admin.

  2. Step 2

    I assess whether it is worth simplifying

    I look at the workflow, the pain points, and whether a small tool would genuinely help.

  3. Step 3

    I design and build a tool around how you work

    The goal is a practical fit: simple, clear, and useful in the real day-to-day business.

Built for practical use, not portfolio theatre

  • Real workflow-focused case studies (Cliendra and BTR Banking)
  • Clear fit guidance so you know if it is worth a conversation
  • Simple contact flow focused on one annoying process

If there is one process in your business you keep working around, that is usually the best place to start.

Tell me what is clunky, repetitive, or awkward. I can tell you if it sounds like a good fit for a small custom tool.